Therefore, you should be targeting those searches. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. People use keywords to find solutions when conducting research online. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more. Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.
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